Marketing strategies fall into several categories, which in this article are five strategies that are related to building effective and public relations. It is brief and can be used to improve or grow communication with your audience.
PR Marketing
One of the most important marketing strategies is public relations. Many effective marketers work with the media to bring awareness to their products and the benefits their products offer. Also, in many cases where things go wrong, a good PR marketing strategy is vital
Event Marketing
Creating events is a great way to drive sales. Customers often need a reason to shop and events can often offer the perfect reason. Macy’s Thanksgiving Day Parade has become part of American culture by connecting two events together that consumers love: Thanksgiving and shopping
Cause Marketing
Finding a causes both your customers and your company cares about can create magic for your business. This requires internal knowledge about what your organization cares about and who they want to help in the world
Transactional marketing
Transactional marketing is a common, traditional marketing strategy that centers on individual point of sale business transactions. Such strategies focus on increasing the efficiency and amount of sales a company generates, rather than placing emphasis on developing a meaningful relationship with the customer, as is the case in relationship marketing
Diversity Marketing
Diversity marketing is a marketing strategy that appeals to and includes diverse groups of consumers, including groups based on race or ethnicity, ability, gender, sexual identity, religious beliefs, age and more
